This is a campaign that is trying to speak out against domestic violence. This image definitely falls under the category of Violence. This image is very intense and extremely graphic which really gets the point across that domestic violence is something that should never occur. Instead of showing a girl being punched the image shows the aftermath of a domestic violence occurrence. I feel that this is extremely effective because the wound on the women's face is very graphic and sticks out more than anything in the picture. I find it interesting how this woman looks completely normal and besides her wound and looks as if she would be an attractive female. The fact that the rest of her face looks untouched brings out the wound even more though which is the purpose of the ad. Even in an ad about domestic violence the media is concerned about making the girl pretty which was something that caught my attention. Women in advertising have received a much more intense treatment than any man in ads that I have seen.
http://www.businessinsider.com/lebanese-anti-domestic-violence-ads-2013-3
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