New TV ad: Chris Coons' plan for Washington

This is a political ad for Delaware State Senator Chris Coons. From this ad we cannot tell who the senator opponent is for he is only addressing issues that he wanted to change at the time. This ad was made in 2010 which was the first time that Chris Coons was running for senate. During this time the economy was struggling severely and was one of the most discussed issues in the country. He discusses the need to end bailouts which is directly related with the issues in the economy at the time. The ad discusses issues that are definitely negative for the first half of the ad. Once these negative issues are addressed, Chris Coons chimes in and talks about how if these issues are changed positive results will occur. When this happens, the ad becomes more positive than negative. We see a variety of motion graphics in the beginning of the ad which is are extremely effective when presenting issues that need fixed. The problems listed are even in bigger text to make them seem more important. We than see Senator Coons interacting with the people of Delaware, which gives off a friendly vibe. A close up of his face is also used when he is talking about the issues he is addressing. Natural light is used in most of the scenes with the senator. We hear a happy jingle for music when text is being shown, along with the voiceover of a woman. Once she finishes speaking, Chris Coons speaks for the remainder of the ad. Some of the persuasive techniques used are text to show the issues he is most concerned about. The text is normally large when it comes to the major issues, some even given different colors such as red which gives the text emphasis. When we see Chris Coons interacting with citizens he seems to be a very friendly man, showing the people that he cares about their opinions. We even hear him say "I'm Chris Coons and I approve this message." In my opinion, this ad presented some significant issues that needed to be changed at the time, but I feel that he could have made the ad a tad bit more effective. By showing how these issues are directly effecting the citizens of Delaware would have been a more effective way to get his message across.